Another way to describe a User Centered Design and therefore a User Centered Experience: no subject, no experience -> [ User is the center ].
The objective of Experience Architecture is to design ecosystems of
positive experiences, in projects of progressive improvement regarding the
interaction with customers, partners, stakeholders, and prospects.

User, Customer, Partner, Board Member, Staff, Volunteer, Buyer, Seller, Donor, every kind of ROLE has a common factor, every interaction with the “brands”, “labels”, or services “touchpoints” of your organization determines a specific context, with its rules, visual coherence, language tone and vocabulary. Different user contexts that requires particular perspectives and experience builders and curators.

Cetacean – Experiences Architects is an Innovation Digital Agency that works together with partners and customers to define new user connections and engagement touchpoints and improve the already existent ones.